Blog post
November 5, 2025

The ROI of Packaging Design in 2025

The strongest FMCG brands design with data and precision. AI eye-tracking, digital shelf tests, and fast iteration reveal what captures attention and builds trust.

AI eye tracking shelf presence of packaging by Alex Mileva

Modern packaging design delivers measurable impact:

+15–30% higher visibility, +20% faster recognition, and +10–25% stronger repeat purchase.

Packaging works every hour your product is on shelf. It sells, explains, and positions - all at once. Strategic packaging design multiplies ROI faster than any campaign spend. It’s the most constant, loyal salesperson your brand will ever have.

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