About

Proven packaging strategy that saves time, cuts risk, and drives measurable growth.

Tablet and desk with monitor with illustrations by Alex Mileva for packages
I love my tablet more than small talk.
I like when things make sense.
Close up photography of cosmetic packaging made by Alex Mileva
Every file I send is print-ready, not “almost done.”
Camera closeup of how ALex Mileva consulting and lecturing about package design
My classes feel like real projects, not theory.

Approach

Hand on a tablet writing a brief for packaging for Alex Mileva

Briefing

Before I open any file, I fix the brief. We define sizes, goals, and assets upfront, no back-and-forth, no confusion. You get a clear roadmap covering brand direction, hierarchy, messaging, and print specs. What agencies stretch across weeks, I clarify in a single session, saving you time, cost, and chaos.

Action

Within 3–5 days, you see your first design options, strategic, refined, and ready for real feedback. I design, illustrate, test, and prepare for prepress in one workflow, no middle layers, no delays. Every visual is built to work: concept to mockup, key visuals, brand book, and print-ready files all aligned, consistent, and on schedule.

Woman holding package as result of the work of Alex Mileva

Results

You get a complete, ready-to-produce brand system - packaging, key visuals, and guidelines that ensure consistency across every touchpoint. Launches become faster, safer, and smoother, backed by production-verified files and a structured process that leaves nothing to chance.

Desk of Alex Mileva illustration on her desk and tablet
hands writing packaging brief
Tablet and illustrations by Alex Mileva for cat food packaging
01

+30% shelf visibility

Clear hierarchy and standout design systems that capture attention where it matters most on the shelf or online. Built to convert, not only impress.

02

Weeks saved from concept to shelf.

Streamlined process, fast validation, and production-ready files from day one. No delays, no endless revisions, just speed with structure.

03

Let`s build partnerships

I collaborate directly with founders and marketing teams to align design, messaging, and production. Long-term trust, measurable results.

Alex create impactful design, driving sales and increasing engagement with interfaces that people actually care about.

Alex Mileva work desk with purple lightningAlex Mileva holding packagesPoster of Illustration drawn by Alex Mileva
Alex is a creative director and packaging strategist with over a decade of experience in FMCG, beauty, and wellness brands.

Her background blends art direction with marketing strategy. I’ve led packaging systems for some of Bulgaria’s largest manufacturers from Aroma (private label partners like Tesco, Mercadona, Boots) to boutique organic brands growing for export.

Today, she helps founders and teams connect creativity with business - building packaging that sells, not only decorates the shelf. When she is not designing, she teaches the NeuroPackaging™ Masterclass, where she train designers and marketers to think like strategists.

Her core beliefs are that:
1. Design must perform, not just look good.
2. Brands grow faster when strategy leads design.
3. AI and systems are tools - creativity is the advantage.
Let`s talk

Let’s discuss your next brand or design challenge.

Start now

No agencies. Direct access.
Clear deliverables and timing.