Real insight
Fast Snackable Growth
This course is for you if you want to:
– elevate your skills and think like a strategist
– understand how people actually make decisions
– design packaging and brands that sell
– build systems,
– communicate your ideas with confidence
– level up your creative career faster
If you feel the market is moving faster than you this course will help you catch up and lead.
What you’ll learn
Each module builds on the previous one - practical, measurable, and ready to apply.
• What skills a packaging designer needs
• What the work of a packaging designer really involves
• Who packaging designers collaborate with
• What an effective design brief must include
• Understand how the “fast brain” (System 1) works
• Analyze how color, texture, and sound influence buying decisions
• Conduct a sensory audit of real products
• Develop your pricing strategy (hourly vs. value-based)
• Craft your personal LinkedIn positioning
• Build a simple service pricing table
• Structure brand → product → variant clearly and visually
• Analyze shelf blocking and competitor product lines
• Create a mini planogram
• Apply typography and learn color separation principles
• Work with a basic dieline in Illustrator
• Prepare print-ready files using key prepress terms (bleed, safe zone, etc.)
• Build a visual system for multiple SKUs
• Balance consistency and differentiation across product variants
• Create a project brief for your own packaging
• Develop your first quick sketches and concept directions
• Ask the right questions for both client and consumer insight
• Build dielines, create the design, and prepare print-ready files
• Learn visualization techniques for realistic packaging presentation
Bulgarian creatives are 5 years behind global standards because we lack structure.
After 12+ years in FMCG, beauty and packaging design, I realized something uncomfortable:
– 62% of businesses work without a brand strategy
– 83% of freelancers have no defined process
These are symptoms of an ecosystem that never received real training in how creative work actually works.