/ Content about design, branding and social media
The creative industry rarely tells the truth. We talk about talent, inspiration, aesthetics, “having an eye”… But the real world works very differently.
In FMCG, speed defines leadership. Every week of faster execution means stronger visibility and earlier revenue.
Campaigns attract attention. Systems build brands.
The strongest FMCG brands design with data and precision. AI eye-tracking, digital shelf tests, and fast iteration reveal what captures attention and builds trust.
Comming soon
Back in 2022, I was invited as a guest on the DGtek Podcast to discuss something that remains as relevant today as it was then - how marketers and designers can better understand each other.
Intergenerational conversation cards: A bridge between generations
The winners
I began my career as a graphic designer.
