I began my career as a graphic designer and grew into the role of Art Director at an organic products company, where I learned how design connects deeply with brand values and consumer trust.
Later, as Creative Director at one of Bulgaria’s largest cosmetics manufacturers, I led complex product launches and packaging systems across multiple categories.
Today, I combine that experience with strategic consulting and freelance work — bridging the gap between business logic and creative expression.
My strength lies in thinking like a marketer and crafting like a designer — delivering work that’s not only beautiful but built to perform.
