Metabolic Coffee Concept
What if design could translate something invisible (energy, focus, awareness) into a system.
Metabolic - Coffee brand concept
Challenge
I started by studying how caffeine actually affects metabolism: how each cup changes our body’s energy expenditure and how focus itself consumes glucose.
That led to the idea of energy as currency, every creative act has a metabolic cost. From there, the design became a framework: Input + Output = Balance. A simple equation that defines both biology and creativity.
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Results
A vibrant system for a bold digital future
Each product in the system represents a distinct energy state: 30 kcal - calm focus (light roast, mental clarity) 90 kcal - deep productivity (balanced roast, sustained energy) 120 kcal - weekend energy (dark roast, indulgent recovery) The kcal scale is symbolic. It quantifies awareness. It reminds us that attention, like fuel, has limits.
